Project Overview
The goal of the restaurant app project was to create a user-friendly and accessible app that helped customers browse menus with ease. Customers could make reservations and access additional useful details about each establishment within the Family of Eateries. They could also explore nightly specials offered by each restaurant.
For deliverables, I provided wireframes and prototypes, visual designs, including layout, typography, color scheme, and overall aesthetic appeal, and a collection of design assets, including icons, illustrations, and others.
Role Description
As the designer of the restaurant app, my role consisted in crafting the visual aspects of the application to ensure an intuitive and visually appealing user experience. This involved designing the layout, selecting appropriate typography, establishing a cohesive color scheme, and creating an overall aesthetic that resonated with the brand identity. As a designer, my responsibilities included:
● Designing visual elements of the restaurant app
● Prioritizing accessibility principles to ensure usability
● Creating wireframes and prototypes to visualize app structure
● Ensuring consistency across multiple restaurant brands
Design Process
In my design process for the restaurant app, I began by defining clear project goals and user requirements. Through iterative sketching and ideation sessions, I explored various concepts and crafted initial wireframes to map out the app's structure. I developed a cohesive aesthetic in line with the brand identity, selecting a color palette, typography, and imagery for each restaurant.
After finalizing the wireframes, I transitioned to developing the web app using HTML, CSS, and JavaScript. Utilizing the wireframes as a blueprint, I began by structuring the app's layout with HTML, ensuring semantic markup for accessibility and SEO optimization. With CSS, I applied styles according to the design specifications, including color schemes, typography, and layout elements to achieve visual consistency and aesthetic appeal.
Tools used
User Experience Vision
In designing the user experience for the restaurant app, I prioritized three key elements: accessibility, engagement, and simplicity. The goal was to ensure that every user could explore menus, and make reservations without encountering unnecessary complexity. Throughout the design process, I focused on creating straightforward interfaces that allowed users to focus on enjoying their dining experience.
Whether users were planning a special occasion or simply looking for a quick meal, the app aimed to provide a seamless and intuitive experience. By emphasizing accessibility, engagement, and simplicity, the goal was to exceed user expectations and foster long-term loyalty among our audience.