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Project Overview


The project aims to develop digital signage similar to those seen on local news channels, tailored for Durham College. These digital signs will be strategically placed throughout the campus to provide essential daily information such as time, date, weather, menus, and advertisements.


The primary objective is to enhance communication and navigation within the college environment for students, staff, and visitors. The project emphasizes usability for individuals from diverse cultural backgrounds.

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Role Description


As a UI (User Interface) Designer, my primary responsibility was to ensure that the system's interface was effective in facilitating communication and navigation within the campus environment, ensuring that the digital signs are visually appealing, user-friendly, and aligned with the college's branding and objectives.


●   Incorporating motion graphics and animations
●   Ensuring accessibility compliance
●   Maintaining consistency in visual style
●   Implementing backend coding and database integration.

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Design Process

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My design process for the digital signage project began with the ideation and sketching phase. Here, I brainstormed various concepts for the layout, navigation, and visual design of the digital signage interfaces. After brainstorming ideas for layout and design, I created simple prototypes using HTML, CSS, JavaScript and PHP. These prototypes helped visualize the interface.


Once we refined the prototypes based on feedback, I focused on the visual design, ensuring it aligned with branding guidelines and was easy to understand. I also made sure the design met accessibility standards.


Tools used

Illustrator After Effects HTML CSS JavaScript PHP
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User Experience Vision


In envisioning the user experience for Durham College's digital signage project, my aim is to create a seamlessly integrated interface that serves as a reliable source of essential information for students, faculty, staff, and visitors. By prioritizing clarity, accessibility, and consistency in design, I ensure that users can navigate our campus environment with ease and efficiency while reinforcing our college's brand identity. Through interactive elements and dynamic content, I aim to captivate users' attention and encourage meaningful interaction with the signage.